Business description

The business was established ten years ago and was specifically designed to market liqueurs and spirits with a Celtic background and history. Many of the recipes date back hundreds of years and have been handed down from generation to generation. The company now produces five core products that it sells to around five hundred independent off licenses and delicatessens. In addition to which it has several valuable supply contracts with three National Supermarket chains. Having a regular presence at Farmers markets, country fairs and major food festivals generates a third revenue stream and plays an important role in increasing brand awareness by reaching a market that looks for the unusual and is not too price sensitive.

This is truly a niche market business employing skilled and dedicated staff that are genuinely interested and proud of the drinks they produce. Their products have won prestigious awards at the International Wine and Spirit Competitions.

The business has its own bonded warehouse where all the spirits are stored until they are deemed ready for selling. As such the company has established a superb reputation on which it can build its future success.

Key Strengths:

Well established
Niche market
Broad ranging customer base
Good product range
Excellent staff

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Property information

Property:

Leasehold

Lease terms:

Annual rental is £10,000.

Location:

The company operates from a factory covering approximately 5000sq ft and having its own bonded warehouse. The premises are available wit three years of the present lease remaining. They consist of a reception area and office, a production area and yard. Annual rental is £10,000.

Other information

Expansion potential:

The business has never invested in a sales team, it has relied upon organic growth which is still maintained year on year".
As such the recruitment of one or two representatives with trade experience would have a dramatic impact on the volumes of new business.
Further opportunities lie with additional supermarket chains and additional products would add to the brand appeal.

Competition / Market:

The company does produce a range of colour brochures and leaflets and has a fully optimised website with on line purchasing facility.

Support & training:

As the key staff will remain with the company the hand over will be straightforward. The director would be available for a period to be agreed as part of the overall negotiations.

Reasons for selling:

The founding director has decided to take early retirement and wishes to pass the business on to a purchaser who will take the business to its next logical step in its growth.