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Performing Arts



Welcome to a vibrant, exciting business partnership which provides training in theatre and the performing arts to Primary School students; weekdays, after-school, holiday workshops & performing in shows including London’s West End


A Proven Business model

Following the success of its Theatre Company for young people, Bedazzle established ‘After-School’ performing arts courses for Primary School-age students at their own school premises.

In its first year of setting-up. Bedazzle opened in 15 locations – all of them making a profit almost immediately. The course we offer has been thoroughly researched, honed and toned and we are now inviting partners to join in our success and taking our unique course nationwide.

Easy set-up, Fast return

The Bedazzle Franchise package gives you a licence to operate at up to ten locations, once this target is reached, you have the option of buying further licences at a greatly reduced cost. The growth potential is enormous. In addition to theatre skills, performing arts training enable our students to grow in confidence, expand communication and inspire creativity – life skills that stay with them.

Performing Arts is a growing area of education and with the Government now encouraging after-school activities, All the headteachers, governors & parents we have met are delighted with our lead on this initiative.

The Bedazzle Course

Bedazzle offers Performing Arts courses to primary schools:

  • After-school 90-minute sessions.
  • Three key disciplines: Drama, Dance & Song.
  • Venue on school premises – ie: school assembly hall or large classroom.
  • Open to students aged 6 to 11.
  • Additional holiday ‘workshop’ courses (open to older students too).
  • Option to audition for Bedazzle’s casting Agency.
  • Perform in Bedazzle variety shows at national theatres.
  • Perform in Bedazzle‘s Annual Christmas show in London’s West End.

The Unique ‘Bedazzle Box’

Our aim is to have your business running successfully within weeks of start-up.
Our training course incorporates a guide through the unique ‘Bedazzle Box’:

  • Full marketing templates from our design team.
  • Teacher-training guides and course material.
  • Step-by-step Operations Manual.
  • Bedazzle Passport – essential legal and logistic documents.
  • Access All Areas – your personal Bedazzle album to build upon.
  • Office Stationery, Flyers and Posters.
  • Starter Pack of Bedazzle T-Shirts.
  • Re-order Forms.
  • A laptop computer with pre-installed software.
  • Invitations to prestigious and exclusive Bedazzle Partners gatherings.
  • The keys to your own Bedazzle Smart Car (optional low-cost lease available).


Year-round income

Your business isn’t just restricted to in-school terms, we show you how to run lucrative school holiday workshops.

Our 5-day ‘Pop Schools’ and ‘Funky Dance’ days are very popular and yield £100 per student per week. In addition, we guide
you through putting on your own Bedazzle shows, particularly the summer showcase where students from all your groups come together and perform live on stage to their families and friends. Up to date, Bedazzle show tickets sell at a ratio of 3 or 4 per student, at a typical £10 ticket price. As well as providing an extra income stream, shows attract local media interest. We’ll show you how to manage it. In addition, you can earn a percentage of ticket sales for our annual Christmas show – our spectacular London theatre show typically sells 700 tickets per performance.

Optional Smart car

As a Bedazzle Principal, we advise you budget for the lease of our branded Smart car. Its impact as part of Bedazzle’s corporate integrity cannot be overstated. You also have the option of adding your telephone number on the rear. It returns an astonishing 60 to 70mpg. making it the most efficient transport for your Bedazzle business. As part of your package, we pay the deposit and three months lease.


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Finance Requirements

Franchise fee:
£12,500 + VAT - Stage payments are available

Available areas
All UK and Ireland

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