Salads and Smoothies

 Healthy eating food operation seeking franchisees or area developers within London and the South East.
Candidates will need to be able to evidence a minimum of £90k liquid cash and feel comfortable
at a total investment £225 - £275k.

tossed- the Big Picture

tossed is the UK’s premier healthy eating venue. Tossed focuses on the health trend with all menu items having some health benefit. Our 'hero-line' is our famous nutritionally balanced, high-flavour, tossed-to-order Salads. tossed- Our story Following months of travelling the world in search of the perfect salad - not to mention weeks of tasting lettuce, leaves and healthy fillings - we opened our first store in Paddington, West London in April 2005.

Our mission
To create an exciting new healthy food experience for the UK market. By keeping food simple, fresh and natural, you can eat to your heart's content.

We have a large salad and wrap bar with a choice of fifteen house combinations, or customers can create their own. We also have a range of healthy sandwiches and wraps, all of which are made on-site, on the day, with full nutritional and calorific content displayed.

If that's not enough, we even have a fresh smoothieand juice bar.
Our breakfast menu includes a range of toasted granary baps, lean bacon rolls on low GI granary bread, yoghurts and granola as well as our award winning fair-trade, organic coffee.

Ahhh, we hear you say, but what about when it gets colder? Er, we hibernate.

No seriously, it's not all salads you know. In the winter months we serve hot salads, delicious soups, handmade chillies and stews, good old fashioned Scottish porridge, jacket potatoes, and, did we mention it, our famous tossed-to-order salads. Also, come January, when everyone is on their new year resolution health kick, Tossed is the perfect food partner.

The Accolades….

• Finalist 2007 Sammie awards for best  independent sandwich bar of the ye
• Vincent (founder and MD) selected as ‘The One to Watch’ in the Food category of the Courvoisier Observer Future 500
• Vincent became a “Make Your Mark” Ambassador
• Young Gun 2008 – Vincent chosen as one of Growing Business Magazines Top 30 entrepreneurs in the country under 30
• FGBA finalist “Retail Business of the year” 2009
• Finalist Enterprising Young Brits 2009
• Hotel & Caterer Acorn Award winner 2009 (This is the top award in food for under 30’s with previous winners being Gordon Ramsey, Gary Rhodes etc.)
• DBA Design Business Effectiveness 2009 Bronze Award

 
The tossed brand
We are making a bold statement about healthy eating and our brand reflects this attitude
Our brand and all design and communications are consumer-friendly, contemporary and slightly quirky - a bit like the founder! Our aim is to create a national brand synonymous with exciting healthy food and drink. 


The tossed Menu
Where some operators provide only a narrow offering - such as smoothie or soup bars - Tossed aims to provide a more rounded experience, catering for the wider market and allowing customers to use us everyday without getting bored. Consumers do not necessarily want to eat salads, soup, sandwiches or sushi everyday, but they do make a decision to eat healthily everyday.
 

Marketing
We have a strategic marketing calendar which ensures that we always have some marketing activity. Campaigns are run through a number of streams including in-store communications, external promotions and web based marketing. We have a weekly email newsletter with info on the weekly specials and any offers.


Our People
Our People are our key assets and we're looking to grow the family.
We treat our employees, suppliers and business partners with respect.
We place a big emphasis on having fun at work and operate flat structures,
with little time for formality.

The Environment
Our parents always told us do unto others as you would have them do unto you.
Tossed is all about responsible and sustainable business.
We try and use environmentally friendly packaging where possible.
It makes it a bit more challenging sometimes, but it keeps our mums happy
and means Father Christmas still visits.

Franchising opportunities with tossed

We have been trading successfully since 2005 and now have eight stores and we are ready for serious expansion. We're looking for ambitious partners who want to help us grow.

We want energetic and enthusiastic individuals to get in at the start of the growth of an exciting new brand delivering fresh, quality healthy food and drink with excellent customer service and a profitable business model. In return for your commitment and hard work we offer great growth opportunities, fun times and, if you practice what you preach, a healthier mind and body!

It's not the cheapest franchise on the market, but Tossed offers a high turnover model and a sustainable business and income from just one store. Turnover ranges from £400k up to £1 million per store (The Westfield Store took £19k in its first weekend; Thur - Sun).
Even in this economic climate, sales are up like for like 12% year on year.